Now having established the current status of the company through the Business Diagnostic and SWOT analysis, the areas of need and opportunity have necessarily presented themselves. Establishing the viability of strategic options either to remedy or enhance the areas of focus is the next step. Prior to mapping any options the external environment in which the company operates must be clearly understood. SUCCESS ELEMENTS works with each owner and their management teams to provide research methods and tools to arrive at a profile of the external environment. Specific areas reviewed include: target markets, market needs & purchase motivation, product/service requirements, pricing, advertising/promotion and competition. If there are overriding impactful issues relating to the economy, government policy, technology, or emerging trends, they are reviewed as well.
The Business Survey
Key Events and Dates
- Ted Clarke
Management Consultant & Former CEO
THE BEER STORE"If Marketing and Sales results are a nagging issue, Jim's strategic approach and market driven solutions are a way to get pointed in the right direction. The devil is in the details – and his templated system simplifies getting there."
- Chris Ridabock, SIOR
DTZ National Group"When you work with Jim as I have over many years, it becomes evident very early in the process that his corporate and entrepreneurial skills are transferred to the benefit of your team. His focus on delivering high value solutions can benefit small and large companies alike."
- Jean Szkotnicki
Ontario Equine Centre
Canadian Animal Health Institute"The key ingredients for our planning process included – group facilitation, financial modelling, writing and editing. Jim's ability to lead us through the planning elements smoothly and critically resulted in a high quality Strategic Business Plan we were able to use as the center piece for our Pan-American Games Presentation."