Strategic Options


Now having established the current status of the company through the Business Diagnostic and SWOT analysis, the areas of need and opportunity have necessarily presented themselves. Establishing the viability of strategic options either to remedy or enhance the areas of focus is the next step. Prior to mapping any options the external environment in which the company operates must be clearly understood. SUCCESS ELEMENTS works with each owner and their management teams to provide research methods and tools to arrive at a profile of the external environment. Specific areas reviewed include: target markets, market needs & purchase motivation, product/service requirements, pricing, advertising/promotion and competition. If there are overriding impactful issues relating to the economy, government policy, technology, or emerging trends, they are reviewed as well.